<aside> 💡 This is an in-depth case study for the design of Butterbuy, a search engine for your local store. To learn more about the visuals and marketing material I created along the way, check out: https://kedingdesign.com/Project-Butter
For more details and info, you can contact me at [email protected]
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Table of Content
Every once in a while, we need something important in our lives and might wanna get it right now. It can be a bandaid, a tube of superglue, or just a very specific vegan cheese. However, with Amazon's taken over, we are so used to getting delivery and waiting for a few days for it.
Jido has this hypothesis that more often than not what you are looking for is sitting on a shelf somewhere in your neighborhood, and you just don’t know it. We wanna design and build something to help you conveniently discover exactly which stores around you carry the products you seek, and most importantly, support the local business in the post-pandemic era.
<aside> 💡 Being the UX designer of a small team with one pm and three engineers, I was responsible for shaping up the user journey and crafting the interface for Butterbuy. Along the way, I was also tightly involved in the research process and usability testing.
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More specifically, how might we quickly and smoothly surface the local product location to someone who needs it right now?
Several surveys and interviews were conducted along the way, here are some of the insights we gain along the way:
🚄 About 1 out of every 3 shoppers will put speed into account when making a purchase decision. If we can offer a way to grab a product nearby, this shopper will be more willing to take the action to buy it.
☺️ During the interviews, we realized there are a certain group of people that would deliberately choose to avoid big boxes or online platforms like Amazon, just so they can shop at the local neighborhood stores to support them. They are also less price-sensitive and will even pay more just to seal a deal at the local stores.
📊 In-stock information affects the overall experience a lot. In one of the surveys we conducted, 69% of the answer strongly agreed that they are "extremely annoyed" when they find out the product is out of stock ****when shopping in person.
